Making Magento Site SEO and Costumer friendly

We have a Dutch website which is not converting the way we think it should be and we want a change somewhere, somehow. It is a singe product website now (2 products in the near future) so that is a very important part in the design. The product we currently sell is a High-end Anti-Ageing creme and the new product is gonna be Anti-Ageing Capsules. The main USP is that our products are always 100% natural, so no chemicals involved. People are coming by very fast we want our website to create trust and a warm feeling and we need to be able to express our superb action price on our product. Everything can be changed according to if we like your idea or not. If we select you and the work you deliver it good we can establish more work on the long term. URL of the website by request. If you think you are the right person / company for this project apply now!