Off-page SEO

Toolmart, Inc. is an Escondido, California based retailer offering a large selection of industrial tools and accessories. We are an authorized dealer for many popular power tool brands including Makita, Milwaukee, Delta, Bosch, Dewalt, Jet, Hitachi, Fein, Powermatic, Freud, Porter Cable, Panasonic and some other small but well-recognized brands. The company has been offering its products through retail and online stores since 1986. Currently we are operating two Web Portals, [login to view URL] and www.toolorbit.com. Both websites have more than 16,000+ products and 17,000+ pages each. We are looking to outsource all off-page SEO work to an experienced person who will be responsible for link-building and social media marketing for both websites. Minimum monthly requirements for the job are given below. All tasks are to be done separately for both websites: Link Building and Social Networking Goals • Keyword research for specific categories/products • Link Building • Niche specific directory submissions: Monthly Goal: 5 links • Relevant, topic-specific blog comments on blogs: Monthly Goal: 50 links • Creation of web pages on Web 2.0 platforms (follow link wheel pattern to get the most benefit from the links posted within the text on these pages) Monthly Goal: 10 links • Write articles and submit to various article sites: Monthly Goal: 10-20 links. Please note that plagiarisation will not be tolerated and I won't pay for such articles. • Post a tool review/informative post on site blog ([login to view URL]) and link to appropriate landing pages on the site. Monthly Goal: 1 Post with maximum 5 links. Same plagiarism policy applied. Social Media Marketing • Constantly add and interact with “friends” and “fans” on Facebook: Monthly Goal: 25 • Increase the number of followers on Twitter Monthly Goal: 25 • Optimize and post new videos on YouTube (if available) • Post information on Facebook and Twitter in order to subtly promote the selected categories/products: Monthly Goal 4 posts each • Social Bookmarking: Monthly Goal: 20 bookmarks Additionally, we would require weekly reports to be submitted to us so we can track and record progress for each portal.