Social Media Copywriter

We have openings for a Social Media Copywriter(Contractual) post for our client. Job Title- Social Media Copywriter(Contractual) Location- Bangalore (WFO) DESCRIPTION TMRW House of Brands is looking for a creative writer who will help build a strong customer TOV across all our brands. You should be the go-to idea person, concept maven, and creative writer at our fashion-forward content and creative team in English for digital campaigns and social media projects. Basic qualifications -  Minimum 4 years experience  Should be an ‘idea’ person with experience handling clients; can rally creative and digital teams around the central idea and concept  Excellent at formulating and presenting ideas for marketing and brand communications  Participate in and lead brainstorming sessions . Ideate, write and execute original and iconic creative concepts in response to brand managers’ briefs, objectives, or goals  Passionate about new-age creative formats and creating brand campaigns – including social media reels, shorts, and digital ad films.  Can write and tailor the content and copy according to their purpose - whether they are intended to sell, engage, or inform  Ability to deliver omnichannel copywriting, including presentations, manifestos, scripts, everything digital, webpages, blogs, social media, slogans, and news releases. Understand the nativity requirements of different channels  Lives from brief to brief - hungry to break one down and come out with ideas for hero/ hub/ hygiene content  Goes beyond writing to ensure flawless execution - works with creative and shoot teams to ensure that the visual elements and forms complement the words  Understand the target audience for each brand - you're not just writing for the brand, you're writing for their community, so you'll need to know what interests them  Identifies key messages - understand the main thing that you want the audience to feel and do and how to communicate this powerfully  High bar on quality – the ability to edit own and others' writing. Grammar obsessed!  Values research over everything else – interested in learning about fashion and style and the latest trends  Identifies fresh and interesting angles for written pieces  Works collaboratively with the marketing team and brand managers to review the impact of work  Works on business pitches and PPTs to present new ideas and projects A Day in the Life 70% of the day creating, researching and conceptualizing new content across all brands 30% of the day in ideation meetings, working on collaborative projects, and joint ideation sessions tied to driving P0 metrics to meet organizational goals You should be -  Competitive – Keep a keen eye on the competition and wider industry, always staying one step ahead.  Accountable – ready to take on responsibility for managing projects from concept to execution.  Communicative – proactively provide project status updates, and work transparently with the wider team.  Energetic – have a sense of humor and high-frequency personality.  Persuasive – both internally and externally, with the ability to present ideas with credibility, sound reasoning, and emotion.  Creative – across everything from reacting to new briefs to how they respond to challenges.  Flexible – understands the fast-paced nature of the fashion landscape, and is comfortable pivoting when priorities and trends change