Content Writer / Web Copywriter for Software/Telecom Company

We are seeking a talented and experienced B2B Content Writer / Web Copywriter to lead the rewriting of our website content. Scope of work includes: 1. Content Rewriting • Analyze the current website content and identify areas for improvement in terms of relevance, clarity, and engagement. • Rewrite website content to align with the latest industry trends, ensuring a fresh and compelling narrative that resonates with our target audience. 2. User Experience Enhancement • Recommendations to improve the overall readability and user experience of the website. • Suggest best practices for web content structure, ensuring seamless navigation and accessibility for users • Provide recommendations for incorporating visual elements and multimedia content that complement and enhance the written content. 3. Brand Alignment • Work closely with stakeholders to understand the brand messaging and goals. • Ensure that all website content aligns seamlessly with our brand identity, reflecting our values, mission, and unique selling propositions. 4. Calls-to-Action and Conversion Optimization • Identify opportunities to enhance calls-to-action (CTAs) throughout the website. • Optimize content to improve conversion opportunities, guiding visitors through a clear and compelling user journey. 5. Proofreading and Editing • Conduct thorough proofreading and editing of all website content to ensure accuracy, consistency, and coherence. • Maintain a keen eye for detail and grammar, ensuring the highest quality standards in written materials. Requirements: • Experience working with software and/or telecom industries. • Knowledge of industry trends, terminology, and best practices to infuse relevant insights into the content strategy. • Proven experience as a Content Writer or Web Copywriter, with a portfolio showcasing successful website content revamps. • Strong understanding of SEO best practices and the ability to integrate relevant keywords seamlessly into web content. • Exceptional writing and editing skills with an emphasis on clarity, conciseness, and engaging storytelling.