optimization of my cients site

..i need a site map that spiders will recognize,,,, xml site map......... also it should validate to W3C standards.... also a [login to view URL] file headings....there is no use of <Hx> tags <H1> and <H2> headings ...the use of the HTML <h1...H6> tags place much needed emphasis on main keywords and phrases. we should create headings that not only include vital keywords, but also enable visitors to continue into my site example <h1>Discount Promotional Products & items</h1> Hyperlink Optimization there is no use of ALT tags on images. Font Tags Found in HTML We found some HTML font tags on this page. While this is not a critical issue, you should use Cascading Style Sheets (CSS) to separate your website's content from its appearance.