Need Advice for Online Sales Website

I'm looking for advice from an expert in the field of online sales. I need *constructive* feedback on how to monetize a website that I run. My website is a pretty simple lead capture page which is very effective at capturing leads. Each lead is sent a 10-part e-mail e-course over 10 days. I have hundreds of leads that have signed up for the e-course over the last 2-3 months. I'm now looking for advice on how to monetize my website and my leads. I have a specific product that I'm trying to sell to these leads but so far I haven't had much luck. I need someone with demonstrated experience with optimizing online sales to look at my entire website and 10-part ecourse and give me constructive feedback on specific action steps I should take to monetize my site and my list. I expect approximately 2-3 pages of written feedback. This can be a formal report or a series of e-mails. Please don't bid higher than $100. I'm very open to giving you a bonus based on increased sales if we can work something out that makes sense to both of us. Please provide evidence of your expertise in this area. Thanks.