If you are looking to start with a budget of $60 or less I would give you different possibilites of where I would set up a campaign for you. Obviously, the best engine to start with would be Google, however, you can also promote your site using Yahoo, MSN, or even comparison shopping engines. The upside of these alternative engines is that they may have a cheaper cost per click than Google, however, Google has more users. I have over three years experience in SEM working for an internet marketing agency and can build you a sound CPC campaign for any search engine. I also have the ability to optimize and increase ROI.