Social Media Marketing Manager

About us: Pet travel perfected… A Pet with Paws® is an innovative collection of chic, sustainable and airline approved pet carriers and accessories that enable pet parents to travel in style with their pets comfortably, safely and effortlessly. Please visit the website [login to view URL] to learn more about the company and products. In addition, please click on this link to see how our patent pending Pet-Trek®, 4 spinner wheel folding trolley works seamlessly with all our pet carriers enabling pet parents to travel in style with their safely, comfortably and effortlessly. [login to view URL] We're looking for an experienced person who can create, manage and implement a social media marketing strategy to increase our company’s customer awareness and website sales. They are up-to-date with the latest digital technologies and social media trends. In addition have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. Project deliverables: -SMO-Create strong Social Media Profile -Social Bookmarking -Blog content creation and posting on a weekly basis -Hands on content creation incorporating keywords--videos, graphics, daily postings and engagement on Instagram, Facebook, Pinterest & Twitter -Analyze, measure and report on the performance of posting’s content engagement. -Ultimate goal increase brand awareness and increase website sales. Skills this project requires: -Create Social media strategy and calendar -Experience managing social media campaigns on Facebook, Instagram, Pinterest and day today activities -Research Pet industry and gain knowledge to understand type of audience, language of audience -Excellent copywriting skills -Participate and initiate the conversations across social media channels - Generate, create, curate and publish relevant content topics for daily postings to reach the company's target customers - Monitor, analyze conversations & social media activities to ascertain their reach and impact -Photoshop and Canva -Owning a small dog is an added plus!!!