Founded in 2012, Shellac Nails provides beauty products to B2C & B2B customers through online sales & distributors. Danent is a consultancy that sources products & manufacturers & assists companies in bringing their products to market. By making extensive use of outsourcing for warehousing & day to day business this allows me the freedom to pursue my passion for assisting start-ups & developing new products.
I grew Shellac Nails from a start-up to a turnover of more than €500K by 2015. In 2014 we won the Small Business of the Year Award 2014 from Waterford Chamber of Commerce. Shellac Nails sells B2C & B2B through multiple websites & the Amazon platform. Since launching our own brand we are now searching for distributors to enhance our offering to B2B customers.
Prior to Shellac Nails, I worked for Allsop who manufactured computer accessories. My position as Regional Manager encompassed dealing with major retailers such as Walmart, Tesco, Office Depot among others. I searched & secured distributor agreements for territories which included UK, Ireland, South Africa & Cyprus.
I have experience in sourcing a wide range of products covering the following industries, consumer electronics, beauty industry, food supplements, animal products, farm products, computer accessories, clothing and mobile phone accessories. I bring a good balance of skills covering international sales, online retailing, social media marketing & management.