Management Case Study -- 2

$30-250 CAD

Complété

Publié

il y a environ 3 ans

$30-250 CAD

Payé lors de la livraison

Ad Lib Communication was founded in 1977 by its actual president, Mr. Charles Martin, under the name Martin Advertising Ltd. At that time, Mr. Martin was a young artist, full of creative ideas and ambitions. He was a visionary and had big plans for the company. From 1980 to 2001, Martin Advertising enjoyed almost continuous growth specializing mainly in the tobacco and beer industries. By its revolutionary ideas and his personalized service, he was able to attract major accounts among the leaders of these industries. In 1993, the firm changed its name to Ad Lib Communication. However, since 2010 several unfortunate events started to hit the company severely and caused a steady decrease in sales revenue. • Most of A.L.'s clients reduced their ad expenses. • People became more and more health conscious causing a decline in alcohol and cigarette consumption, decline accentuated by rapidly increasing taxes. Thus, again A.L. clients suffered and cut on ad expenses. • Laws limiting advertising for tobacco and alcohol were voted. • Increasing competition from Ontarian and American firms. • Several firms merged to create advertising giants. REQUIRED: 1. The board of directors is worried about the rapid decline of profits of the firm and the increasing turnover rate of employees. He has asked you to prepare a report to the board to examine the problem. The board wants observations on the operations of the firm and recommendations on the following: 1) The organisational structure of the firm - Current - Suggested 2) The operations of the firm. - Sales - Accounting - Creative - Production - HR - Process for handling a client’s account 3) How to motivate the personnel in order to increase productivity and efficiency in order to decrease turnover. 4) What the company's short term objectives and long term objectives should be. 2. The board has you to present your findings to them in 4 weeks’ time. They are expecting: - A detailed report of your observations and recommendations (10 pages) - A PowerPoint presentation highlighting the main findings (10 slides) LLORCA ****More details are in the file

Management

Business Analysis

Business Analytics

English (US) Translator

N° de projet : 29536404

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