We are commissioning the design of a logo for a show called The Daily Upstart Show. The Daily Upstart Show is for everyone starting, planning to start or considering to start their own business. Each episode features an interview with ordinary people who took the leap; sharing tips, tools and insights that have helped them accomplish the extraordinary. The tagline of the show is "Be Inspired By True Stories." The atmosphere of the show is exciting, upbeat and inspiring. The winning designer will design a logo which visually conveys that essence. The concepts that we would like to have emphasized in the logo are: Day - (i.e. yellow, sun, calendar, etc.) Growth - (i.e. green, upward motion, up arrows, etc.) Start The winning designer will be given creative liberty to incorporate elements that best convey the concepts above; Day, Growth and Start. The terms that we would like to have emphasized in the logo as text are: Daily Upstart The main application of the logo will be for TV and web. We would prefer that the logo be designed with one or two colors from the preferred colors list found below. However, we will gladly consider other recommendations from the winning designer. We would like to avoid complex color schemes and gradients as we intend to use the logo as a watermark on each episode. For an example of a show watermark please see: [login to view URL] AND [login to view URL] Preferred Colors: 1. Primary Green 2. Primary Yellow 3. Primary Blue 4. White 5. Black What we like: 1. Clean bold lines. 2. Crisp colors. 3. Simple smart design. 4. Logo that will legible as a user icon on Twitter. EXAMPLES OF WHAT WE REALLY LIKE: Comedy Central Logo - [login to view URL] ****FAVORITE**** Comedy Cenral Logo (black & white) - [login to view URL] ****FAVORITE**** Big Red Road Show Logo - [login to view URL] MTV Logo (blck & White) - [login to view URL] What we don't like: 1. 3D art. 2. Gradients. 3. Use of more than two colors (not including white or whitespace). 4. Complex or confusing artwork. EXAMPLES OF WHAT WE DON'T LIKE: Folger's logo - [login to view URL] TV Show King logo - [login to view URL] Lazy Town logo - [login to view URL] Redemption Song logo - [login to view URL] The wining designer must provide the complete logo as vector artwork in color and back & white as a high quality jpeg, .eps and a .psd (compatible with versions as early as Adobe Photoshop 7).