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1. This adds credibility to your message and creates trust about your business. 2. Content- This form of communication is different from ordinary emails because it is specific to your business. 3. Action- Your email must have an action at the end for it to be effective. If one is sending a newsletter, it must be very informative and entertaining. It should highlight community happenings, events or notices. 4. Opt In Features- He or she should have an option to exit your program. It is mandated by law to have your unsubscribe button at the end of your email marketing campaigns. Setting up an email marketing campaign allows you to set the time and frequency of trigger emails. These trigger mails are called autoresponders.