241377 Google Analytics Health Quotes

Website is: [login to view URL] This is a health insurance quotes website which is doing well, but could do better. Conversions from click throughs convert to 25 to 35% to a lead at $8.35 per lead. Approximately 100 to 125 click thoughs and about 25 to 35 leads per day. What I need is a revamp of the Google Analytics Campaigns, this is a very difficult niche so I need an expert in Google Analytics. I only have six active campaigns with about five active groups in each. Blue Cross - Search Mass Health - Search Midwest - Search Blue Cross - Content Mass Health - Content Midwest - Content Campaigns are split into groups with targted keywords (only 3 to 4 per group with exact and phrase match and broad) with specific targeted webpages that match the keywords and ads. Job Description: 1. Review Adwords Campaigns and ADs and Pages they link to 2. Suggest changes to Campaigns, Groups and Keywords 3. Split Broad Match Out, add negatives, I have negatives list (We had done this before, split the broad out but leads dropped.) 4. Edit and split test ads to help increase conversions. 5. Suggest changes to site and to Google Conversions to increase profits. Ad Spend is about $1,000 per week. We have Google Conversions working but not Google Analytics, the code does not set a cookie but is installed, may be a conflict with an old urchin code. I have another job on ScriptLance for this repair so should be repaired and not be an issue with your bid. Large site 150+ pages but only ten pages convert to leads so that is what is targeted in the Google Ads. Pages have been optimized to match the ad and match the ad group. We use article submissions to gain the search engine rankings, we are #1 poage Google for many of our top keyword terms, site is 2006 vintage. When I took over the site in March 2008 they had been blacklisted due to an SEO expert that did black hat. As of April they were top twenty and now are page #1 in Google for about 30 of their best keyword search terms. We use VisiStats, a visual stats program that gives us live data, number of visitors per day, uniques, return visitors, popular pages, keywords that result in conversions, and funnel tracking. Can see the emtry and exit pages as well as time on site and ppc campaign stats from campaigns for Google, MSN and Yahoo. We have the data for the keywords typed in traffic, search and ppc since April 2008. We have data on keywords by search engine, Google, Yahoo, MSN, Alta Vista and Ask as well as browser and search engine type. Search engine traffic is approximately 50% - 40% search and 10% type in. PPC is approximately 50% via Google Adwords, we have Yahoo and MSN but very low sales. Traffic is between 500 to 800 visitors per day with 50 % search and 50% ppc. Return vistors is 20 %. We ahve a blog but our best free traffic comes from our Free Guide and article marketing. Please review the decription above and submit a bid. Looking for a quote for the listed work. This may turn into a consulting job for the future as I have several Adwords accounts and several large clients I am working with. Payment via PayPal if possible. Payment terms to be agreed upon between bidder and myself. 25% up front and balance when review submitted to me. I can do the work just need recommendations and suggestions. Please show work and samples of conversions and Google Adwords stats for comparison. PM me for questions. Need this as soon as possible.