Drive traffic and sales for DIY video (DVD and downloads)

I have a how-to video that is for Do-It-Yourself people who want to learn professional trade secrets in a certain area of home repairs and renovations. I have a website set up and people can order the DVD or they can download their video immediately. It is available in English, French and Spanish. So there is a ton of opportunity for the right person to drive traffic to the site and get a payment for every DVD sale or download. The DVD sells for $19.99 CAD and the equivalent download is only $10.00 CAD (made it an attractive price to get the immediate sales). I will pay $1.50 for each download you sell and $2.50 for each DVD you sell. Customers will pay online (I use PayPal) and I would track your sales with a code you would provide your customers that they would enter in at the time of the sale. To make it interesting, I will even offer a $1.00 rebate to the customers you find that use your code. This will not affect your commission but your customers will save $1.00. If you are interested, please explain to me how you will drive sales, what your target goals would be and what similar work you have done and with what results. Thanks! Sean