A new swimwear company (The Rashie Company) requires a corporate brand along with two associated retail brands. These new retail brands are ‘Grom’ and 'Betty'. Grom and Betty will be swimwear / surfwear /sportswear brands. 'Grom' is aimed at boys who live and breathe sport.' Grom' will be at the centre of ‘cool’. (think Nike, addidas, under armour). 'Betty' will be aimed at females aged 30 plus who are attractive, stylish, self confident, active and fashion conscience. (think lululemon). Our brands will feel alive, fresh and unique. We require:
1. A brand logo with name (The Rashie Company) (Grom) (Betty)
2. A brand logo icon for the above brands (without name eg the Nike swoosh)
3. A visual identity including colour palette & brand font for the above three brands
4. Brand stationery including a PowerPoint and word template, business card design and email signatures. For 'The Rashie Company' encompassing the 'Grom' and 'Betty' brands.