Facebook ads may seem very simple at the first glance, the story goes a bit deeper than that. You need to consider many variables when creating an ad simply because the ad needs to reach the target audience, or you've wasted your time and effort. But also there is a time when you need to test your ads and see which ad brings you the most value.
For this particular project, we are dealing with sports watch, so the watch itself sets up the first variables that we can track (ex. we will certainly market this to a sport active group), also the certain qualities that the product has can be also used as a tool to market the product.
To sum up, there are many advantages when using Facebook ads, and they can really boost the sales, for more details you can contact me and we can discuss further strategy.