My approach to this project would be to first identify the target audience and build an effective marketing plan to reach out to them. I would use my skills in digital marketing and social media to create an engaging campaign that can help generate interest in the book and the crowdfunding campaign. Additionally, I could create content to spread awareness about the project, reach out to influencers and partner with other companies to help spread the word. I could also leverage my skills in SEO to ensure that the content reaches the right audience. I would also be able to provide advice and guidance on how to use various analytics tools to track and measure the success of the campaign. Finally, I could help with the launch of the book, by creating a launch plan and setting up a website to sell the book.