Marketing Plan research/creation for “security and access control software solutions and mobile phone room check-in” using current market place hardware (locks).

Looking for a detailed marketing plan based on the following outline. Especially interested in the market segmentation, and the approach that will be used to target each segment. Once a researcher/writer is selected, they will formulate a complete list of questions about the business that they need. Initially to assist with this a summary of the Business Plan (BP) and the current marketing sections will be given to the successful bidder, together with web-links and relevant market reports in this sector. I will answer these questions and based upon these answers the writer will create a detailed marketing plan. The focus should be on the target market segments and formulating a detailed plan for attracting customers from these segments. If possible, please provide a sample of a research report you have worked on prior to this. The bid will be won on price, on how quickly the project can be finished and past experience. ## Deliverables Primarily wanting a completed Marketing Plan document with the following categories - [[login to view URL] Overview][1] (extract of the current Business Plan will be provided to the successful bidder on commencement); [[login to view URL] Overview,][2] -[Customer Information][3], [Market Information,][4] [Industry Information][5], [Product/Service Information,][6] (Also in the market section we will need a review and overviews of, Total market, size, growth and trends, value/volume, Marketing information/research, Market characteristics, developments and trends: products, prices, physical distribution, channels, customers, consumers, communication, industry practices from this section of the current Business Plan); [[login to view URL]][7]; [[login to view URL]][8]- [Product][9], [Pricing][10], [Distribution][11], [Promotion][12], [Operational Plan][13] (current BP SWOT provided), [Sales promotion][14], [Advertising][15], [Public relations][16], [Direct Marketing][17], [Online Marketing][18]; [[login to view URL]][19]; [[login to view URL] Plan][20] and [[login to view URL] Documentation][21]. To assist there will be a file of current market summary, lock manufacturers, major player, Prezi of product presentation, website references and product website as an information file to the successful bidder. Also in Item-2 Market Overview we want you to research the Competition: - (we have yet to find any direct competitors yet if there are any then we require the following) -Major competitors, Size, Market share/coverage, Market standing and reputation, Distribution policies, Marketing methods, Extent of diversification, Personnel issues, International links, Profitability, Key strengths and weaknesses.