Survey Design

surveying to reveal: > Which features our customers love most > Which features our visitors are most excited to use > The core of our value prop, as far as our users are concerned > Scenarios in which customers use our solution > Unexpectedly great results or outcomes they get from using our solution > The messaging hierarchy, or the order in which our messages should appear on the page to be most persuasive > What objections and anxieties nearly kept them from choosing us > Who else influenced their decision to choose us > How our solution impacts their bank account > How our solution impacts their time to work > How our solution impacts their time to enjoy life, give back to the community, be with their family…