Siddharth P.

I currently head digital marketing & strategic alliances along with managing a product (Pass) at Book Your Game. Book Your Game (BYG) is a pre-Series A funded startup based out of Bangalore, India. I believe that my core competencies are : 1. End-to-end digital marketing 2. Strategic alliances Accomplishments: - Grew our user base through only digital marketing from a measly 4800 MAU to 21,000 MAU currently. - Have increased the Facebook follower base from a mere 9000 to 35000+ currently. Incorporated drip based Email & SMS Marketing to make contact with the user at different parts of the sales funnel. - Ran highly efficient SEM campaigns bringing our per install costs down to INR 32/install. - Performed Conversion Rate Optimization (CRO) diligently by patiently split testing a plethora of results as well as by using the CTA judiciously. - Come up with articles, blog posts, Facebook posts regularly