Nisha S.

 Wrote and uploaded thousands of ads, did quality control and managed approval status for said ads.  Helped in 2M manual keyword addition project of Flood The Zone (FTZ) initiative by clustering the keywords in themes, defining the appropriate ad groups, campaigns, ETAs and extensions and uploading in the account with the right setting.  Worked on various Targeted Marketing (TM) initiatives which focussed around identifying the right ad copy/landing page elements, which helped in improving Click Through Rate and Conversion Rate.  Executed the Manual Intervention project by helping to group the keywords in new campaigns.  Fixed thousands of disapproved ads which increased the conversion rate. Wrote Blog Posts and several Editorial contents for Just Answer.  Optimized thousands of pages and submitted in Google Search Console for crawling to help increase SEO traffic.  Did KW Topic Research for Blog Posts