Mashfique K.

Mashfique is an advertising & digital marketing specialist with 9+ years of experience in the digital marketing industry of the ASEAN region. His primary areas of focus are strategy development and planning, creative advertising, storytelling and brand building. With excellent history of winning accounts, Mashfique is known for his strong grasp in brand strategy coupled with innovative never-seen-before creative campaign ideas. His clients include big names like Xiaomi, Unilever, Grameenphone (Telenor), British American Tobacco, BEXIMCO, Apex, Samsung, Microsoft, Nestle, KFC, Pizza Hut, Lotto, Isuzu, Optimum Nutrition and many more. Hailing from the most aspired business school in Bangladesh - Institute of Business Administration, University of Dhaka – Mashfique majored in Marketing with a focus on creative marketing and advertising. With a passion in advertising, he joined Analyzen, the first digital marketing agency in Bangladesh in 2013. He has managed 40+ local and international brands and planned 200+ campaigns during his period in Analyzen. He was also a part of Analyzen Singapore where he managed brand communication for Phillipines, Indonesia, Malaysia and Thailand markets. In 2016, he started his own advertising firm Lie to Eye with a specialization in creative and never-seen-before marketing approaches. He has strategized some exceptional campaigns for AKASH DTH by BEXIMCO, Sprint Active by APEX Footwear Limited, ACI, Ministry of Power, Energy and Mineral which took the nation by storm. He expanded Lie to Eye to Singapore in 2019. Lie to Eye is considered as one of the fast growing and most innovative advertising agencies in Bangladesh. Mashfique has been awarded the Most Creative Young Professional of Bangladesh title in 2018 and 2015 by Cannes Lions and BBF for planning the most creative integrated campaigns. He also won “Best Video” at Digital Marketing Award 2019 for AKASH DTH launch video, a Grand Prix & a Gold for ‘Best Use of Facebook’ and two Silvers for ‘Best Use of Search’ & ‘Best Use of Under 10 Seconds Video’ for Aarong at Digital Marketing Award 2018 and a Grand Prix for leading the First Ever Location-Specific Sales Campaign in Facebook for Meena Bazar at Digital Marketing Award 2017. During his student life, he has won multiple international business competitions including Gadjah Mada Business Case Competition Indonesia, Dell Social Innovation Challenge USA and HSBC Young Entrepreneur Awards.