UK based marketing professional, specialized in writing. Copywriting to be precise.
This the most important form of writing in my opinion. Because, lets face it, anything is written with the idea to sell. Whether it's the writing in an advert or a blog post. The idea behind it, is to write something so compelling that the reader is captured in the moment and, either, purchases the product or service, or keeps coming back to to read further blog posts. This is exactly why, although, copywriting is my specialty, I'm happy taking on work any work which is related to writing, whether its writing content or full articles.
I believe writing good copy can only be done once the writer knows the product, service, or subject from the inside out. Therefore I will always carry out research, to make sure my knowledge of the job is plentiful, to make sure my writing helps to promote your product.