Dattesh S.

At a starting level, SEO means Search Engine Optimisation. Basic SEO is how search engines such as Google, Bing and Yahoo! create the list of sites that are shown when someone types a word or phrase into the search bar. Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. Search Engine Optimization, popularly known as SEO, is a set of methods for improving the ranking of a website in search engine listings. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies may increase both the number and quality of visitors. Benefits of SEO Ultimate benefits of SEO: 1. Brand Awareness You can hardly claim to be the absolute best in the business when no one has ever heard of your company. 2. Improve SEO Rankings By employing a search engine optimisation agency you are buying into their years of SEO expertises. 3. Increase Traffic Search engine optimisation campaign can increase the number of visitors for your website for the targeted keyword(s) or phrase. 4. Cost-effective One of the great benefits of search engine optimisation is that it is cost effective and requires the minimum amount of capital for the maximum exposure of your website. 5. Increase Revenue At the end of the day, marketing has an aim to drive more sales to the business, SEO is an extremely effective form of online marketing which will give you value for your money.