I am a freelancer, with an unerring focus on penning creative articles in the domains of culture, health and wellness, travel, tech, spirituality, international relations and management-related fields, etc. I have contributed to blogs, social media, online websites, etc.
Furthermore, I have written quite a few insightful articles in the Strategic Marketing domain, Startup Ecosystem, International Relations (Focus on the Asia Pacific and South Asia regions), Economics, Books of all genres, Culture, Spirituality, Work-life balance, etc.
I am an MBA from Xavier Institute of Management, a top B School in India, with 25 years of work experience.
I recently formulated the go-to-market strategy for a startup in the two-wheelers segment in India. It involved conducting a market survey of two-wheeler customers and their preference vis-à-vis company-authorized service centres as opposed to private garages. I helped the team in formulating a strong social media campaign to create a buzz in the marketplace about the startup's unique offering. I helped the startup promoters secure initial funding from a venture capitalist to leverage their reach in the eastern Indian state of Odisha.
Lately, I have contributed a powerful article on the Ban of Triple Talaq (Divorce) by the Government of India and its reverberations among married Muslim women, the most affected by this insidious practice.
The article examines the effect of Indian government legislation criminalizing Triple Talaq and empowering Muslim women in India, who lived under the shadow of patriarchy, with deep-rooted insecurity and anxiety. Post-Triple Talaq ban, the Muslim Women in India feel liberated and have been able to break free from the shackles of insidious patriarchal supremacy.
My strength lies in penning creative original articles on trending topics and subjects which, apart from being informative, have a touch of humour. I have immense experience in writing original articles and have been a regular contributor to a few other freelance sites with splendid feedback.