Jack M.

Cold email is a low cost, time-efficient, and effective marketing channel even at scale. However, there’s a problem. Most agencies tend to do this wrong. They make a list of thousands of prospects & send a generic email to pitch their services. Look, you don’t propose to a girl in the first meeting. First, you get acquainted, build a relationship, and then propose. Same is the case with cold emails. First, you get acquainted with the prospect. Then, you learn more about them on the call. And, once you figure out their pain now you present them with an offer to cure their pain. Numbers: 75%+ Open rates 20%+ Replies 3%+ Meeting book rates