Aline R.

More than 20 years of Global and Regional B2B/B2C omnichannel experience, working for big corporations such as Cisco/SAP (IT), Medtronic/Janssen (Healthcare), Accenture (Digital Marketing Consultancy). Along these years I built a solid Martech and Adtech architecture knowledge, as well as expertise on customer data modeling and management. I finally became a real data-driven marketer!! :) A data-driven expert with hands-on experience in Marketing automation, with different marketing strategies like SEO/SEM, ABM, Lead generation, nurturing, customer retention, leveraging internal and external channels/tactics - Automation Multichannel (Email, Mobile, CRM, Lead Scoring), Google Search & Ads, Display, YouTube Video Campaigns, LinkedIn, FB/IG, Programmatic, Retargeting, etc. Because, as we know, all that really matters is to reach out the right customer, at the right time, with the right message and be able to track customer individual experiences, which will necessarily optimize your Marketing ROI and increase overall CLV. Certifications: Certified on Marketing Automation (Eloqua) Certified on Inbound Strategy (Hubspot) Certified on Google Ads Certified on Google Analytics Advanced Certified on GTM basic SFMC Consultant badge on going.: Interactions Studio/CDP Fluent in english, spanish and portuguese [login to view URL]