Copywriting is the practice of writing persuasive text, typically for marketing or advertising purposes. The goal of copywriting is to persuade the reader to take a specific action, such as purchasing a product or service.
Skills required for copywriting include:
Strong writing and editing abilities
Understanding of persuasive language and techniques
Knowledge of marketing and advertising principles
Familiarity with SEO and web design principles
Strong research and analytical skills
Experience in copywriting can come from a variety of backgrounds, including journalism, marketing, advertising, and communications. Copywriters may work in-house for a company or agency, or as freelance writers. Some copywriters specialize in specific industries, such as technology or healthcare, while others may work across a variety of industries.
Copywriting experience can be demonstrated through a portfolio of work, which should include examples of various types of copy, such as website copy, email campaigns, social media posts, and print ads