The concept of a brand emerged from ordinary people who dreamed of spreading positivity, inclusiveness and love as it brings colour to all lives. These words became the ethos of the company and has been adapted and express through its collection and led to the brand name of Love You All. We wondered how we can visually represent their concept in a minimalistic and fashionable manner on our merchandise. We thought about how love comes in different shapes and forms and the idea of combining the universal symbol of love, a heart, and the acronym of Love You All, LYA, came to mind. This resulted in the formation of our trademarked brand icon and be named LOVE. To fuse these thoughts into one, a mathematical principle called Golden Ratio was used. This method ensures that there is correct proportion and clarity in the design of the icon. This unique symbol is what represents their concepts, their vision, their Artists, their Brand. Love You All, the brand where everyone fits in…