Copywriting
- État: Closed
- Prix: $80
- Propositions reçues: 4
- Gagnant: Christineslim
Résumé du concours
I run an online wine retail business in Singapore specialising in South African wines, and offering great value on world-class, award winning South African wines. I would like to develop copy for my website to communicate:
1. Our passion for South African wines one of the most underrated best wines in the world, and our enthusiasm to share this with others;
2. We offer value on great wines, given the exorbitant price of wine (alcohol in general) in Singapore.
3. We can source any wine from South Africa on behalf of our customers for special orders
My current website is: winetoshare.com.
The copy writing should include copy for the following pages on the website:
Home page
About Us Page
Shop/Collection introduction
Our Favorites
Please refer to winetoshare.com for the website pages where copy is required.
I am currently in the middle of transforming and re-positioning the business from a bulk/wholesale wine seller to a retail business with a 'members/ by-invitation' section that allows members to join our bulk orders where they enjoy even better wholesale prices.
The tone I'd like to evoke is:
1. 'We know our South African wines very well' but without sounding like a know-it-all.
2. Fun, friendly, approachable, relaxed, always keen to share a good deal.
3. South African winemakers have a long wine-making history but they don't always conform to rules (unlike the French), they are more free-spirited and I'd like our brand to come across this way.
Compétences recommandées
Commentaire de l'employeur
“Christine is very professional, warm and engaging. From the work she provided, it is clear that she took the time to do her own research on the subject, and added more information and depth to the content. She got my brief spot on with the tone that I was looking for.”
WineToShare, Singapore.
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