Freelancer :
kashyuprathod
Don't get infected! - Campaign Idea
Virus warnings are communication strategies of the past. There is a need to catch the eyeballs subtly yet creatively. By adding eye catching elements like virus monsters, spicy images and gross elements would shock, surprise and demand attention. To break the clutter, the thought I have used is to promote the anti virus campaign (wap banner) as a guide warning others to stay safe and not get infected. This is coupled with general situations where one gets infected (by a type of virus). Enjoy!