Impactful Lit by Char Logo By A Brand Consultant
Hey Char, had written to you on Instagram. I am a brand consultant and in an earlier gig have managed Heineken brand for India for 5 years. Based on your brief & my research, have designed an impactful mother/main logo for Lit By Char. It is inspired by your current label, but the design gives your main brand the focus it requires. I decided to drop "Get" as it was getting too texty. Instead, gave focus to "Char" in the main logo and of course Lit. I have a few options for you too. I have included a note in my submission some ideas that came up in my head, including the names for the scent (I was thinking WOKE could be a good name:)) If you want to discuss further, do ping me. Thanks for the opportunity, it is an interesting project and can say the brand has massive potential. Look forward!