Vipin K.

PPC Expert with 7 years’ experience, AdWords Search Certified, AdWords Mobile Certified, AdWords Display Certified, Adwords Shopping Certified and Analytics Certified. I worked with multiple advertisers in various fields and as a result have gained a deep knowledge of different business models and their needs. I currently work as PPC Manager and I’m responsible for campaign budgets and maximising the ROI generated from PPC activities. I manage campaign budgets and I’m responsible for recognising opportunities to take full advantage of ROI. I report back on the performance of PPC and developing strategies based on feedback. I observe PPC campaigns and ensure they are running at the most optimal level. I carry out keyword search, create ad copies, optimize accounts, A/B testing. I maintain the PPC channels to ensure they are always optimising spend and working effectively