Dignitas Brand
DILEMMA | The company poses major obstacles to overcome. It is part of a highly sensitive niche market, assisting terminally ill patients with the early termination of their life, and to add to the ever piling issues they are a foreign company with locations in two seperate countries. Their overall brand messaging seems very cold and soulless to deal with their very unique consumer base. DESIGN SOLUTION | The key word throughout the rebranding process was 'Soften.' To soften their public image towards potential patients, all the while, remembering that this company is a medical company and need a very clean-trustworthy appeal. INSPIRATION | Close to one year before this project FRONTLINE & PBS aired a documentary entitled "The Suicied Tourist" {directed by John Zaritsky}. It was very moving and helped me to gain perspective on a subject that I honestly was a bit short-sighted on.
About Me
I could waste both your time & mine explaining how creative I am and my creative process, but I would rather not. Instead I will tell you the one thing I need (Yes Need) you to know about me and that is this. In life I could earn $1 million or 1 cent and I would still be a designer, I would still try my damnedest to live life as a creative. That's it.
$ 22 USD/hr
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