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@tomward1989
Membre depuis January, 2017
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tomward1989

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A digital enthusiast with a passion for marketing strategy, highly motivated to succeed in any new challenge presented to me. With extensive experience in all digital communications, large teams & excellent client relationship skills, I thrive in working digital marketing. My strongest skill sets are directly in the UK’s toughest digital sector - Insurance & Finance primarily with planning & executing digital marketing strategies for UK Insurance Brokers & other Financial Institutions. Account experience consists with working for some of the largest UK Insurance Brokers & liaising directly with account strategists within Google, Bing & Twitter on various digital channels & mediums. My key strengths sit directly in online strategies for Market Growth, Brand Exposure & Customer Retention. I consider myself to be calm & collective, an excellent team player with a strong desire to succeed whilst coping well under pressure to meet strict deadlines.
$20 $ US / h
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Expérience

Senior Account Manager

Jun 2013 - Oct 2016 (3 years)

Focused on maximising growth on key clients. Liaising directly with Directors, Marketing Managers & Marketing Teams within UK Insurance Brokers & Financial companies to plan, execute & improve digital marketing strategies. • Managing key digital accounts with a combined spend of over £4 million per annum. • Planning & delegating campaign builds on multiple networks. • Planning Customer retention strategies. • Account reviews & performance. • Campaign reporting, forecasting & analytical profiles.

Account Executive

Nov 2012 - Nov 2013 (1 year)

• Grown & recruited digital team of account managers & assistants. • Day to Day account management on clients digital communications. • Routine reporting on campaign effectiveness across all marketing communications. • Enhancing and developing Lead Generation efficiency strategically analysing data and trends. • Working with both client and publishers on media creative & editorial bookings. (Octane, 911 Porsche, Fast Car & various other mainstream titles).

Éducation

GCSE

2000 - 2005 (5 years)

BTEC National Diploma Business Studies (Distinction/Distinction/ Merit)

2005 - 2007 (2 years)

Bachelor of Arts (Hons) Marketing 2:1

2007 - 2010 (3 years)

Certifications

Google Adwords (Professional Certified) (2012)

Google

Adwords Qualified.

Google Mobile (Professional Certified) (2014)

Google

Qualified in Google Adwords specifically for mobile device & networks.

Google Display (Professional Certified) (2014)

Google

Display qualified for all display (visual ads) on multiple networks.

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