Shabbir is a marketer with a technical bent of mind - a growth hacker and a brand and communications specialist. He has been involved in building brands and communicating for them since the start of his career. His engineering education, backed by his diploma in advertising and post-graduate degree in marketing, enables him to employ technology while applying the marketing theories to communicate for and promote the brands he represents, to effectively reach the target audience. Shabbir started his career in digital marketing after graduating as an engineer. He was involved in online brand management and online reputation management before moving to other digital marketing activities like search engine optimization, social aggregation optimization, user experience optimization (uxo), app store optimization, online media planning and email marketing, amongst others. Currently, Shabbir is working on and looking for projects in brand building, advertising, PR and corporate communications.