Sougandh R.

I am a design generalist with seven years of multidisciplinary experience. My curiosity in exploring new domains of design, walked me through Fashion, Advertising, Branding and Product Design. My portfolio encompasses a wide gamut of design work- from designing People’s A/W men’s collection to owning design for Ola Select (Ola Cabs), Flockmail (Directi) and Cleartrip for Work (Cleartrip). I see myself as someone who wants to perfect design as a constantly evolving art form. When not designing, you can find me entrenched in designing DIY products, while humming a tune. A self-confessed fan of sustainability, I go by the philosophy of jugaad, a street lingo for innovation.