Image de profil de sonal1988
@sonal1988
Drapeau de India Chandigarh, India
Membre depuis le 21 janvier 2011
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sonal1988

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I excel in analysing market, product & services, trends, competition and creating a full proof strategy & brand image, keeping in mind your target audience. My scope of work in the past 8 years includes the following: 1. Understand the business requirements and formulate positioning and communication strategies for clients Formulation of branding and re-branding strategies. 2. Understanding present market dynamics and future trends by studying and decoding the current market scenario 3. Decoding cultural and social trends and behavior to arrive at consumer insights and understanding Consumer Research& Insight mining 4. Digital marketing- handing a team of digital marketers, website designing and development and SEO and SMO 5. Internet Research- Conduction in depth Primary and Secondary research for new Product/Business launches. 6. Product launch strategy
$10 USD/hr
1 commentaire
0.5
  • 100%Travaux complétés
  • 100%Selon le budget
  • 100%Dans les temps
  • N/ATaux de Réembauche

Portfolio

Avis récents

Expérience

Brand Manager

Mar 2014 - Aug 2015 (1 year)

- Plan, develop and marketing efforts - Create strategies to take advantage of market opportunities - Conceptualize strategic initiatives and implement details of a campaign - Manage external marketing partners such as advertising agencies, digital marketing firms and production companies - Supervise brand content - Develop brand standards and usage guidelines - Assist integration of campaigns with brand consistency

Strategic Planner

Jan 2012 - Mar 2014 (2 years)

- Understand the business requirements and formulate positioning and communication strategies -Formulation of branding and re-branding strategies -Understanding present market dynamics and future trends by studying and decoding the current market scenario -Consumer Research : - category interaction, usage and attitudes, behavior of consumer -Consumer Insight Mining : Formulation of need gaps and consumer insights based on above research -Product analysis and conceptualization

Éducation

MBA

2010 - 2012 (2 years)

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