Sheshadri M.

CRM projects are about change and improvement! What is more important in CRM projects, are the processes, the people and how they use technology. Development is only a part of any CRM project, and needs to always be in-line with the actual goals and business objectives. My role is to understand the business, its needs for a CRM, and design+implement CRM systems ensuring business is priority. Customization, only when it is un-avoidable! I have spent majority of my career helping companies identify and plan their CRM journey. Being extremely hands-on, I like to play a part in all phases of an implementation irrespective of the size of my team.