You're looking at the person who took "The Canterbury Tales" and turned it into a lead generation campaign for a document management software company. The same person who melded "Tales from the Crypt and Tales from the Darkside" into one of the most successful campaigns for a B2B fraud detection and prevention company. The idea of a TikiLounge into a "broke the web server" campaign for an Asset Management software company. Quirky, yes. All business, you betcha. Digital and Content Marketing pioneer. Industry-recognized and results driven demand and lead generation marketing executive. 20+ years marketing software companies in the San Francisco Bay Area, specializing in start-ups. Value of acquired companies, $250M.