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@sandeepb81
Drapeau de India Calcutta, India
Membre depuis 2 septembre 2015
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Sandeep Balachandran

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I have been creating content for the last 5+ years. From a product standpoint, I am extremely conversant with what and how certain aspects need to be promoted. The reason for an analytical mind is mainly because – 1. I wrote for CHIP Magazine (B2C) from a user’s perspective which covered: a. Value for Money b. Features c. Aesthetics and d. Performance 2. I spent a decent amount of time analyzing and comparing (MicroWorld) both corporate and user end products in terms of features and price. Conducted need analysis on various aspects that actually helped push the product forward. In this case, it was an Android based product. The most exciting project I have worked on was with CollateBox. My main goal was to promote their product not only in terms of features and benefits but also help businesses/clients understand what CollateBox was from a product standpoint. In the process, I helped restructure the web page by putting more emphasis on the product USPs.
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Portfolio

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Expérience

Marketing and Communications

Oct 2015

• Help designers create a visual representation of a particular product flow in the form of an infographic • Create marketing collaterals that define our range of products and solutions • Create writing guidelines that need to be followed during content creation • Conduct peer review and edits to help meet writing standards • Contribute towards improving/enhancing the product guide • Provide necessary training on using Confluence by Atlassian

Freelance Web and Content Strategist

May 2014 - Jul 2014 (2 months)

My role was completely web, content and user oriented. The goal was to rehash their webpage by emphasizing on their USPs and what CollateBox offers as a product. There was a need to connect with the user/buyer both visually and via well-structured content. (Note: The website is in process of being updated)

Product Management/ Marketing

Jan 2011 - Feb 2014 (3 years)

• Analyze and understand new trends in IT and suggest ideas to the product development team • Research on new trends in Malware for the development team • Help improve our Android based security suite by providing inputs on key features that need to be implemented • Research and understand the progress of our competitors • Research on key features to get our product at par with the best in the security industry • Content overview and editing of blogs and marketing information

Hardware/ Software/ Game Reviewer

May 2008 - Nov 2010 (2 years)

• To review and rate the latest technology developments and products in Computer Hardware, Software and Games • Compose workshops and instructional content on various software and hardware technologies • Write reviews (hardware /software) and articles for • Handled the entire content and editing of the section ‘Tips & Tricks’ within the magazine

Software Tester

Oct 2007 - Apr 2008 (6 months)

• Testing of software for user end products • Recording and reporting defects • Analysing client requirements • Liaison with the development team to remove defects • Perform Quality audits • Instructing/ educating the client on the accessibility and usage of the created product • Wrote and edited technical articles for the in-house publication

Marketing/Technical Executive

Jan 2000 - Dec 2002 (2 years)

To help create demand and sell specialized software - ‘Metastock’, a niche software designed for use by share brokers and individuals who play the share market. Made presentations to Key Decision Makers in companies like JM Morgan Stanley, on the accessibility of the product. Achieved cent percent penetration level on customer base

Certifications

  • US English Level 1
    100%

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