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Ricardo F.

@ricardofreitas

4.9
55

6.4

6.4

97%

UX UI design | Graphic Design | Digital Marketing

$40 USD / Hour

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Flag of

Portugal (4:36 AM)

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Joined on November 27, 2006

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3 Recommendations

$40 USD / Hour

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I’m Ricardo Freitas — Creative Director, Web Designer, and the mind behind brands that refuse to be average. For over 20 years, I’ve been shaping digital identities with precision, bold aesthetics, and strategic intent. My work lives at the intersection of UX/UI design, graphic storytelling, and digital marketing that moves the needle. At Legendary Mad Man, I don’t decorate. I design with consequence. Every brand touchpoint becomes a weapon — to stand out, seduce, convert. Whether it’s a website, a social media campaign or a full rebrand, the goal is the same: make it impossible to ignore. I don’t freelance. I lead. I build. I elevate. Looking for a plug-and-play designer? Keep scrolling. But if you’re ready to craft something with presence, let’s talk.

Verifications

On time

94%

On budget

100%

Accept rate

87%

Repeat hire rate

10%

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Portfolio

Portfolio

9097217
Creative Process The aim was to capture Richard Mulholland's dynamic personality through a striking website. Inspired by his rock n' roll background, the design is bold and impactful. Brainstorming and sketches balanced professional content with Richard's vibrant persona. Brand Kit The color palette is black, white, and gray, accented with red. Sans-serif fonts ensure readability. Elements like the skull logo and bold text reflect Richard’s rebellious identity. Solutions Provided The design showcases Richard’s multifaceted career as an entrepreneur, speaker, and blogger. The homepage grabs attention with dynamic imagery and bold typography. A modular layout allows easy navigation, featuring sections for the blog, videos, and testimonials. Summary This project delivers a website that embodies Richard Mulholland's energetic brand, combining striking visuals with functional design. The site increased visitor engagement and received positive feedback for its professional and engaging lp

RichMulholland

Creative Process The aim was to capture Richard Mulholland's dynamic personality through a striking website. Inspired by his rock n' roll background, the design is bold and impactful. Brainstorming and sketches balanced professional content with Richard's vibrant persona. Brand Kit The color palette is black, white, and gray, accented with red. Sans-serif fonts ensure readability. Elements like the skull logo and bold text reflect Richard’s rebellious identity. Solutions Provided The design showcases Richard’s multifaceted career as an entrepreneur, speaker, and blogger. The homepage grabs attention with dynamic imagery and bold typography. A modular layout allows easy navigation, featuring sections for the blog, videos, and testimonials. Summary This project delivers a website that embodies Richard Mulholland's energetic brand, combining striking visuals with functional design. The site increased visitor engagement and received positive feedback for its professional and engaging lp

RichMulholland

9097206
Creative Process: The Nida Khan T-shirt was designed to create a strong personal brand identity. Inspired by minimalist aesthetics, the concept used clean lines and bold typography. The "NK" logo went through multiple revisions for a balanced, eye-catching design. Brand Kit: The brand kit featured a monochromatic palette with a striking red accent for the "NK" logo. Bold, modern typography reflected Nida Khan's contemporary image. The T-shirt was paired with casual denim shorts and trendy accessories for a chic, youthful look. Solutions Provided: The design communicates Nida Khan's brand through minimalism and modernity. The bold logo and clean design ensure standout visibility, making it a versatile piece for casual wear. High-quality materials and thoughtful design elements enhance appeal and comfort. Summary: This project combines minimalist design with strong branding, creating a fashionable and recognizable T-shirt for Nida Khan, effectively boosting brand v

Nida Khan Branded T-Shirt Design

9097170
Creative Process: The "Two on Tuesday" poster was designed to promote a dining offer at The Australian Hotel. Inspired by retro diner aesthetics, the concept used vintage imagery and playful typography. Initial sketches and digital mock-ups refined the layout to ensure harmony among visual elements. Brand Kit: The brand kit featured a deep charcoal, vibrant blue, and subtle cream palette, with bold, rounded fonts reminiscent of mid-20th-century ads. Retro-style imagery and food photography were crucial for creating an inviting visual appeal. Solutions Provided: The design addresses the client's need to attract diners by incorporating eye-catching visuals and clear, engaging text. The unique mix of vintage elements and modern design principles created a standout piece. Summary: This project successfully combined nostalgic design with modern marketing, increasing diner turnout on Tuesday nights and earning positive client feedback.

Two on Tuesday Poster Design for The Australian Hotel

9097165
Creative Process: SportingTech aimed to expand into the African market, symbolized by an athlete representing speed and progress. Initial sketches incorporated digital elements to reflect the tech-driven approach. Challenges in cultural relevance were met through local research. Brand Kit: The color palette features vibrant blue for trust and technology, paired with white for clarity. A modern, sans-serif font conveys innovation. Design elements like the digital athlete align with SportingTech's forward-thinking identity. Solutions Provided: The design communicates SportingTech's entry into the African market. The digital athlete breaking through a barrier symbolizes innovation, blending traditional sports imagery with digital motifs. Summary: This project highlights SportingTech's strategic expansion with powerful visuals and a cohesive brand kit, emphasizing technological edge and growth potential. Feedback was positive, showcasing their innovative spirit and vision.

SportingTech: Expanding into the African Market

11996865
My own Project

Legendary Mad Man

11986695
The logo for Sweatsonic exudes a sleek, modern vibe that perfectly aligns with the brand's focus on high-quality audio experiences. Central to the design is a stylized 'S' encapsulated within a circular emblem, symbolizing the seamless and immersive nature of sound. The monochromatic color scheme of black and silver lends a sophisticated and professional feel to the logo. Surrounding the emblem is a minimalist square border, adding structure and balance. The bold, sans-serif typography of "SWEATSONIC" beneath the emblem emphasizes clarity and strength. This logo effectively communicates the brand's commitment to cutting-edge audio technology and superior sound quality, making it an ideal representation for a premium audio brand.

Sweatsonic

9097217
Creative Process The aim was to capture Richard Mulholland's dynamic personality through a striking website. Inspired by his rock n' roll background, the design is bold and impactful. Brainstorming and sketches balanced professional content with Richard's vibrant persona. Brand Kit The color palette is black, white, and gray, accented with red. Sans-serif fonts ensure readability. Elements like the skull logo and bold text reflect Richard’s rebellious identity. Solutions Provided The design showcases Richard’s multifaceted career as an entrepreneur, speaker, and blogger. The homepage grabs attention with dynamic imagery and bold typography. A modular layout allows easy navigation, featuring sections for the blog, videos, and testimonials. Summary This project delivers a website that embodies Richard Mulholland's energetic brand, combining striking visuals with functional design. The site increased visitor engagement and received positive feedback for its professional and engaging lp

RichMulholland

Creative Process The aim was to capture Richard Mulholland's dynamic personality through a striking website. Inspired by his rock n' roll background, the design is bold and impactful. Brainstorming and sketches balanced professional content with Richard's vibrant persona. Brand Kit The color palette is black, white, and gray, accented with red. Sans-serif fonts ensure readability. Elements like the skull logo and bold text reflect Richard’s rebellious identity. Solutions Provided The design showcases Richard’s multifaceted career as an entrepreneur, speaker, and blogger. The homepage grabs attention with dynamic imagery and bold typography. A modular layout allows easy navigation, featuring sections for the blog, videos, and testimonials. Summary This project delivers a website that embodies Richard Mulholland's energetic brand, combining striking visuals with functional design. The site increased visitor engagement and received positive feedback for its professional and engaging lp

RichMulholland

9097206
Creative Process: The Nida Khan T-shirt was designed to create a strong personal brand identity. Inspired by minimalist aesthetics, the concept used clean lines and bold typography. The "NK" logo went through multiple revisions for a balanced, eye-catching design. Brand Kit: The brand kit featured a monochromatic palette with a striking red accent for the "NK" logo. Bold, modern typography reflected Nida Khan's contemporary image. The T-shirt was paired with casual denim shorts and trendy accessories for a chic, youthful look. Solutions Provided: The design communicates Nida Khan's brand through minimalism and modernity. The bold logo and clean design ensure standout visibility, making it a versatile piece for casual wear. High-quality materials and thoughtful design elements enhance appeal and comfort. Summary: This project combines minimalist design with strong branding, creating a fashionable and recognizable T-shirt for Nida Khan, effectively boosting brand v

Nida Khan Branded T-Shirt Design

9097170
Creative Process: The "Two on Tuesday" poster was designed to promote a dining offer at The Australian Hotel. Inspired by retro diner aesthetics, the concept used vintage imagery and playful typography. Initial sketches and digital mock-ups refined the layout to ensure harmony among visual elements. Brand Kit: The brand kit featured a deep charcoal, vibrant blue, and subtle cream palette, with bold, rounded fonts reminiscent of mid-20th-century ads. Retro-style imagery and food photography were crucial for creating an inviting visual appeal. Solutions Provided: The design addresses the client's need to attract diners by incorporating eye-catching visuals and clear, engaging text. The unique mix of vintage elements and modern design principles created a standout piece. Summary: This project successfully combined nostalgic design with modern marketing, increasing diner turnout on Tuesday nights and earning positive client feedback.

Two on Tuesday Poster Design for The Australian Hotel

9097165
Creative Process: SportingTech aimed to expand into the African market, symbolized by an athlete representing speed and progress. Initial sketches incorporated digital elements to reflect the tech-driven approach. Challenges in cultural relevance were met through local research. Brand Kit: The color palette features vibrant blue for trust and technology, paired with white for clarity. A modern, sans-serif font conveys innovation. Design elements like the digital athlete align with SportingTech's forward-thinking identity. Solutions Provided: The design communicates SportingTech's entry into the African market. The digital athlete breaking through a barrier symbolizes innovation, blending traditional sports imagery with digital motifs. Summary: This project highlights SportingTech's strategic expansion with powerful visuals and a cohesive brand kit, emphasizing technological edge and growth potential. Feedback was positive, showcasing their innovative spirit and vision.

SportingTech: Expanding into the African Market

11996865
My own Project

Legendary Mad Man

11986695
The logo for Sweatsonic exudes a sleek, modern vibe that perfectly aligns with the brand's focus on high-quality audio experiences. Central to the design is a stylized 'S' encapsulated within a circular emblem, symbolizing the seamless and immersive nature of sound. The monochromatic color scheme of black and silver lends a sophisticated and professional feel to the logo. Surrounding the emblem is a minimalist square border, adding structure and balance. The bold, sans-serif typography of "SWEATSONIC" beneath the emblem emphasizes clarity and strength. This logo effectively communicates the brand's commitment to cutting-edge audio technology and superior sound quality, making it an ideal representation for a premium audio brand.

Sweatsonic

4.9 · 55 Reviews
Reviews
User Avatar

Design de Imagem / Produto • €153.17 EUR

Ricardo completed the job excellently and with extreme dedication

Hugo M.

@vw7683957vw

•

Flag of

Porto, Portugal

•

5 years ago

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E

Project for Ricardo F. (archived) • $80.36 USD

Great to work with. Will hire him again if he gets more free time :). [22 May, 2018] Ricardo F. is a great designer and helped along the short time he was with me. Unfortunately he got a better offer for a job he was looking for. Nevertheless, if he gets free again, I will no doubt hire him again.

Former Client (inactive)

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company website - D&S Resources Pty Ltd • $277 AUD

2nd time ive worked with him and will continue too

Andres D.

@OzNetConsultant

•

Flag of

Hillcrest, Australia

•

8 years ago

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Create a Wordpress Landing Page • £211 GBP

Ricardo is clearly an expert in his chosen field. The quality of his work is fantastic, he communicates well and takes on board suggestions, at all times Ricardo was very professional and of course I will hire him again on my next project. In short, Ricardo was superb!

Colin Edward C.

@PHITechArchitect

•

Flag of

Salou, Spain

•

10 years ago

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P

Project for ricardofreitas • $150 USD

Ricardo did a very good job. A very well designed website, modern and clean as requested. The online store is functional and easy to administer.

Pedro M.

@pmalheiro

•

Flag of

Cambridge, Qatar

•

10 years ago

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Experience

UX/UI Designer

Dec, 2020 - Present

•

4 years, 11 months

Manz Productions

Dec, 2020 - Present

•

4 years, 11 months

UX/UI Designer

Dec, 2020 - Present

•

4 years, 11 months

UX/UI Designer | Digital Marketer

Aug, 2004 - Present

•

21 years, 3 months

ricardofreitas.net

Aug, 2004 - Present

•

21 years, 3 months

Freelancer

Aug, 2004 - Present

•

21 years, 3 months

Web Designer

Oct, 2018 - Aug, 2020

•

1 year, 10 months

SportingTech

Oct, 2018 - Aug, 2020

•

1 year, 10 months

Websites, landing pages, Newsletters, ux/ui desin, graphic design

Oct, 2018 - Aug, 2020

•

1 year, 10 months

Education

Escola Superior de Artes e Design

1990 - 1993

•

3 years

Design e ComunicaĂ§Ă£o

Flag of

Portugal

1990 - 1993

•

3 years

Qualifications

Create High-Fidelity Designs and Prototypes in Figma

2021

Google

Expiration Date: This certification does not expire Credential ID: LG7TCSNV9J32 Credential URL: https://www.coursera.org/account/accomplishments/certificate/LG7TCSNV9J32

2021

Conduct UX Research and Test Early Concepts

2021

Google

Expiration Date: This certification does not expire Credential ID: H9UU2G6JMAFS Credential URL: https://www.coursera.org/account/accomplishments/certificate/H9UU2G6JMAFS

2021

Build Wireframes and Low-Fidelity Prototypes

2021

Google

Expiration Date: This certification does not expire Credential ID: K6SANWCLYQAW Credential URL: https://www.coursera.org/account/accomplishments/certificate/K6SANWCLYQAW

2021

Certifications

P

Preferred Freelancer Program SLA

Freelancer Orientation

Freelancer Orientation

Joomla! - Level 1

Joomla!

G

General Orientation Exam

Adobe Photoshop CS5 - Level 1

Adobe Photoshop CS5

WordPress

WordPress

US English - Level 1

US English

F

Foundation vWorker Member

Freelancer logo US (International) / English
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