Nirula's Ad Campaign
by
raartiste
This was a project to develop the communication strategy for a popular fast food chain in Delhi, Nirula’s. The tagline 'Time to Bachpanti' is a combination of the words Bachpana (Childishness) and Pagalpanti (Madness). The campaign attempted to capture back, the old loyal audience the chain was losing. Adults would feel like children again, being back and eating the dishes they grew up eating.
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Working towards becoming a visual storyteller and creating work that communicates ideas, changes attitudes and imagines narrative that moves people. Portfolio: [login to view URL]
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