Paula F.

EDUCATION Elementary and Secondary Level- St. Scholastica’s College Manila 1990-2002 College Level- De La Salle University Manila 2002-2006 A.B. Organizational Communication SKILLS MS Word, MS Powerpoint and MS Excel Production Basic Photography and Digital Imaging using Adobe Photoshop CS1 and up Graphic Design and Print Production using Adobe Illustrator CS1 and above, Adobe Pagemaker 7.0 and up Video Production: Linear and Non-Linear editing using Final Cut Pro and Adobe Premiere. Cinematographer for Brand related videos Stage Production, specialization in Production Design, Stage Management, make- up and costume Events Management, specialization in Production Design, Production Management and Hosting WORKSHOPS ATTENDED/Courses Taken Stage Production and Acting at New Voice Company Painting under Toto Sodusta Open Water PADI certification – Fisheye Divers, Boracay IKO- Kiteboarding Instructor Course – Isla Kite Center, Boracay PWA – Philippine Windsports Association Certified Medic First Aid, Renewed 2011 ELECTIVES ATTENDED Adobe Photoshop- learned extensive techniques in photo editing, image construction for print media. Campaign Management- learned research and process intervention skills for effective campaign management. Educational Broadcasting-learned research and process intervention skills for effective educational broadcasting; applied extensive techniques in radio production for “SCHOOL ON AIR-Family Planning” in various provincial sectors in the country. Events Management- learned extensive skills and garnered ideas for effective events execution in different types for different industries (music, fashion, advocacy and product and restaurant/bar launches). Digital Animation-learned and applied extensive skills in digital animation with an end product of a new animated comic series entitled “WRITERS BLOCK”. Social Media Marketing – project basis consultancy and viral marketing services for companies seeking web presence in various social media platforms and SEO. AFFILIATIONS Adcreate Society: Member- De La Salle University Manila Apprenticeship under Toto Sodusta-Painting Apprenticeship for Landbank of the Philippines corporate affairs/events FREELANCE WORK EXPERIENCE Production Assistant/ Talent Coordinator- worked as a talent coordinator for local and foreign artists for Ecube/Circuit Asia, for events like “Ahhh Manila” and “Kevin Aviance in Manila 2005”. Production Assistant/ Talent Coordinator- worked as talent coordinator for local artists and production staff for Ecube/MTV Pilipinas for events like MTV School Attack and MTV-FORD CAR Launch Production Manager- worked as an on-premise production and operations manager for CURV Entertainment in their weekly events in Maestro Lounge, Bamboo Lounge, HAI Restobar, BEDSPACE and Intoxica Bar. Hosting-Hosted a number of events like Ms. Nueva Ecija 2003, PANA Marketing Events in 2005; Co-produced and hosted a fashion segment entitled “FASHION ETC.” in “Pilipinas Gising Ka Na Ba?” in UNTV ch. 37 in 2006. In 2010/2011 Hosted the Neil Pryde International Funboard Cup and Kitetour Asia Boracay. Freelance Stylist- Styled a number of fashion shows for DLSU and UANP functions, charity fashion shows; Dickies Manila Tour, RRJ and Street jeans all under A1 Productions. Did freelance photo styling for various freelance photographers. Graphic Design- Designed a Logo for DMAC aluminum and helped developed a corporate identity, including designs for business cards, brochures, letterheads and envelope with the aid of qualitative research, survey and graphic design methods for an effective corporate image. Conceptualized and designed a logo, event posters, website layout and business cards for CURV Entertainment. Video Production- Produced and conceptualized a comprehensive audio-visual presentation for MYZOO. Conceptualized, produced and edited a comprehensive two minute audio-visual presentation for CURV Entertainment used in MAESTRO LOUNGE. Conceptualizes, Shoots and Post Production Short Video Edits for Corporate Events, Parties and Personal Events such as weddings and birthday parties. Research- Design a new and effective feedback system for internal communication between management and subordinates with the aid of qualitative research, survey and process intervention methods for 2211 WORKS. KTA (Kiteboard Tour Asia) crew – helped in the organization and execution of Kiteboard tour Asia Boracay Leg. Social Media/New Media Platforms – managed different social media platforms for marketing specific brands/services/events/ and the likes. Intensive knowledge on SEO, link building, social network marketing, blogging and AdWords. WORK EXPERIENCE CURV Entertainment- Managing Director, events management at prestigious clubs in the metro namely embassy, ascend, alchemy, etc. Marketing oriented events series for Jagermeister uprising 2008, Smirnoff Vodka Back to School 2009 and 2010, and many more. DIAGEO PHIL- On-premise Account Manager for imported liquor namely Johnnie Walker, Smirnoff, Tanquerey, Gilbeys and Baileys. Formulated On-ground merchandising, product visibility, in house marketing promotions, and the likes. REPUBL1C INC- Brand Architect, responsible for brand image building, events, below the line advertising and promo conceptualization and implementation including online promotions and marketing. Also handled 8 brands namely Girl/Chocolate Skateboards, PlanB Skateboards, BlackBox Skategear, Mastercraft boats, Walkerbay Boats, Aquaglide, Wibit and Aviva all affiliated to aquasports. Spearheaded a number of events for Republ1c and CWC including the World Wakeboard Championship 2009, Lago Del Rey Aquafest and many more Hangin Kite Center – Organized the first ever Susi Mai All-Chicks Kite Camp in the Philippines and Tom Court Kiteloop Challenge, Created various promotions/events/merchandise materials for the Kite Center. ITHC – Huma Island Resort Palawan, Philippines – Spearheaded the Marketing/Advertising and Imaging Campaign for the Resort. Created and Designed all merchandise materials and Website and Ad Campaign HUMA THE DREAM. [login to view URL] – Editor –At - Large