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@onwebanalytics
Drapeau de Canada Montreal, Canada
Membre depuis le 23 avril 2018
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onwebanalytics

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Dror is a talented savvy marketing professional whose experience in digital marketing, web analytics and conversion optimization helped companies increase lead generation, sales revenue, net income and ROI. In one particular case, Dror used a variety of digital marketing campaigns to improve results by 225% YOY while reducing cost per lead by 75% YOY. Dror has implemented and managed multiple digital marketing campaigns collaborating with internal team members as well as outside agencies to create engaging content such as white papers, infographics, blog articles, solution sheets, press releases and media alerts. Furthermore, Dror made sure that the messaging within digital marketing campaign were consistent in terms of style, quality and messaging. One to never stand still, Dror utilized web analytics data, Excel Pivot Tables, MySQL and statistical analysis / modelling to analyze marketing campaign performance as well as determine probable outcomes for ‘what if’ scenarios.
$20 USD/hr
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Expérience

Director of Digital Marketing & Strategy Company

Mar 2017

As the Director of Digital Marketing & Strategy, I an responsible for the management and optimization of marketing campaigns, marketing funnels as well as the implementation of new initiatives. Planed and implemented PPC campaigns surpassing revenue goals by 125% while reducing CPA by 70% YOY Headed SEO initiatives including on-site optimizations, keyword analysis, site structure, link building and competitive analysis. A/B testing Managed all aspects of web analytics Developed KPI dashboards

Éducation

Université du Québec à Montréal - Computer Science

1999 - 2001 (2 years)

Qualifications

Google Analytics (2015)

Google

Ecommerce Analytics: From Data to Decisions

Google Analytics (2015)

Google

Google Tag Manager Fundamentals

Google Analytics (2014)

Google

Mobile App Analytics Fundamentals

Google Analytics (2014)

Google

Digital Analytics Fundamentals

Google Analytics (2014)

Google

Google Analytics Platform Principles

Google AdWords (2014)

Google

Google AdWords Certified Specialist

Google AdWords (2015)

Google

Google AdWords Certified Specialist

Google AdWords (2016)

Google

Google AdWords Certified Specialist

Google AdWords (2017)

Google

Google AdWords Certified Specialist

Google AdWords (2018)

Google

Google AdWords Certified Specialist

Vérifications

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