Nidhi B.

o Play a key role in all online customer acquisition/lead generation at an effective cost. o Development and implementation of the Brand strategy. o Work closely with operations, product & technology team to increase acquisitions and improve conversion. o Analyse the impact of product / tech changes on campaigns and leverage to improve campaign metrics. o Tracking and analysing performance of campaigns and acting on findings to improve quality score and meet marketing ROI/CPA targets. o Lead the forecasting of SEM target assumptions during Monthly and quarterly budget and forecast periods. o Develop monthly Paid Search media plans and continuous optimization plans. o Build PPC strategies to reduce the Cost per click(CPC) and Cost per lead (CPL) o Manage all ongoing Paid Search campaigns across devices. o Manage display advertising efforts including budgets, tracking, analysis and optimization. o Research on target market to develop new creative, messaging and offers on an ongoing basis. o Competition trend mapping – Identify product opportunities through competitive research and testing.

o Own the client account along with the US based client manager and was accountable for client success & timely/quality delivery of services o Generate client facing, weekly and monthly reports including all major metrics, goals tracking, revenue tracking, and other paid search initiatives. o Develop comprehensive keyword lists. Conduct keyword research and recommended keyword selection for campaigns. o Furnish recommendations and implement strategies for keyword opportunities o Craft creative. o Managing the structured campaigns on a day to day basis with strategic bidding. o Work on daily and weekly performance analysis to make the bid changes. o Work on daily and weekly performance analysis to make the bid changes. o Maintain keyword bids, monitor daily and monthly budget caps. o Engage with Account Managers to manage clients search media campaigns, including initial planning, implementation, monitoring, optimization, analysis, market research and reporting.