Business Launch
Handled all aspects of strategic and tactical marketing for launch of new business - branding, positioning, messaging, marketing plan, copy writing, campaigns, web site, SEO, SEM, etc.
About Me
20 years experience in E-Commerce, Social Media, and Content and Product Marketing. Specialties: • Strategic business & marketing plans • Market segmentation and data analyses • Product Marketing • Integrated sales and marketing GTM plans • Sales and channel lead generation programs • Marketing and sales communications • Multi-channel marketing launch plans • CRM/sales/marketing management systems • Competitive intelligence • Business development Segment & Industry Experience B2B, SMBs, Fortune 1000, Business Services, Financial Services, Telecommunications, Data Networking, Information Publishing, Legal, Real Estate, Healthcare, Bioinformatics, Nonprofit, and State and Local Government, 3D Printing Products & Services Marketing Experience • Managed Data Network and Security Services Cloud, Ethernet WAN/MAN/SAN, Colocation, BCDR, Managed Hosting and Applications, Managed IP-VPN, Frame Relay, ATM, Private Line, xDSL, VoIP, MPLS, Wireless (CDMA/W-CDMA/TDMA), Managed Security, PKI, Intrusion Detection and Prevention, Managed Firewall • IT Services Business Process Outsourcing (BPO), Professional Services, Systems Integration, Managed Print Services • Applications and Software (SaaS) SFA ([login to view URL], SalesNet), CRM, XML DBMS, EAI, IaaS, PaaS, Cloud Services
