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- N/ATravaux complétés
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Fashion Trends Forecast // re:style magazine
Styling and Costume // Telekom Launching Campaign in Romania
Article / Blog writing // fpeople.ro by FashionTV Romania
Creative Concept / Copywriting // Ceai Dansant
Article // Casa Lux by Burda Romania
Product Description // Mindfruit Crowdfunding Platform
Contributing Editor and Website ManagerMar 2013
As a Contributing Editor, I write articles on Interior Design and Home & Living. I bring into discussion relevant topics on new products, trends, designers and styles. Plus, I have to maintain great relationships with retailers, producers, store managers and designers. All my articles go both online (SEO optimised, Wordpress, Photoshop, Adobe InDesign) and in the printed magazine.
PR & Community ManagerAug 2012 - Mar 2013 (7 months)
Building the image of the first Romanian crowdfunding platform was my task. I created and coordinated the Brand Identity and Communication strategy, with great results in terms of coherence and awareness. Our strategy relied on strong partnerships and building a powerful and passionate online community, while sustaining it with offline actions, like workshops, events and social gatherings.
PR & Social Media SpecialistFeb 2012 - Mar 2013 (1 year)
Very challenging project, where I developed the brand identity and concept, created and coordinated the whole offline and online communication strategy and tested the amazing results. I managed the whole communication process, building a strong online presence and creating an offline circle of events that happened weekly and monthly, alongside with a creative festival, happening twice a year. Their identity grew clear, uniquely positioned on the market and sustained by a good strategy.
Commuication and Public Relations TrainerJul 2011 - Aug 2012 (1 year)
My main attribution was to train groups of people interested in developing their Communication and Public Relations skills. I had to select and structure the information, design the course and make it fit into an 8-week format. The focus was on practical situations of facing stressful and disagreeable situations with grace. Furthermore, I had to design a three-step evaluation system and coordinate a final examination, which consisted in a large group project.
PR Specialist and Brand DeveloperApr 2011 - Jul 2011 (3 months)
At the time, the company was undergoing a very important rebranding phase, regarding name, logo and visual identity, concept, and communication. They started from a low profile presence and ended up having a beautiful, coherent and fun image. The end result is a strong public identity, with values and a clear mission, all accompanied by the right attitude for thriving in an international environment.
PR Specialist & Contributing EditorAug 2010 - Mar 2011 (7 months)
[login to view URL] is Romania's largest wine publication, existing both online and in printed version. As an Editor, I used to provide interesting materials related to wine and food, feature reports and interviews with local and international producers. Besides writing, I did editing and proofreading, selecting the photos. Also, I used to create wine events and tastings, in terms of developing the concept of the event, writing the press release, making reservations and attend guests.
Communication and Public Relations Univerity2006 - 2009 (3 years)
Management Communication and Human Resources Master Degree2009 - 2011 (2 years)
Fashion Designer, Costumes and Stylism2013 - 2014 (1 year)
Trainer Certificate (2011)
The Trainer Certificate allows me to teach training classes to a specific group of people, in a specific manner that provides learning and skill development for adult level. Training courses are preferred to be mainly practical and based on exercises and simulations that actually put the attendee in the position of performing specific roles, that help build the way for new habits to develop. A training session begins with the evaluation of the needs and level of development of the participants and is considered to be successful if the proper message has been delivered in the best way and integrated, so that the abilities of the trainee develop and expand in the desired direction.
Fashion Designer and Stylist (2014)The Popular University of Arts in Bucharest
Advance courses in Fashion History, Fashion Sketches and Croquis, Draping and Fashion Moulage, Analysis of Trends and Tendencies, Colours and Pallets, Materials and Textures, Organising a Fashion Event, Visual Merchandising and Fashion Sales.
Professional Wine Magazine focused on the development and analysis of the wine market in Romania.
Interior Design and Decorations Magazine by Burda Romania.
Food Culture and Gastronomy Magazine
Fashion and Life-Style Online Magazine
Interior Design, Home, Living and Gardening online platform.