• Execute national and international event planning and promotional marketing programs; Vendor management, budgeting, marketing plan generation and execution, and creative design of all marketing and promotional materials • Manage production of and edited corporate videos and distribution collateral • Initiated and implemented a successful marketing automation program strategy using Marketo; designed a cohesive communication program that has increased lead insights and expanded the reach of the sales team through nurturing campaigns • Manage the creative process and design of all corporate and promotional materials including trade show booth graphics, web graphics, shirts, business cards, product graphics, promotional materials and others as needed

• Attend client meetings to determine customer marketing needs and make recommendations for the best marketing plan • Responsible for building and maintaining good relationships with key internal and external stakeholders • Maintain regular communication with clients and prospects to ensure program satisfaction and learn of opportunities for improvement or add on services • Develop concepts and directions for interactive projects • Manage the creative development of all consumer and B2B marketing tactics for each marketing campaign and program, including direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper and radio advertising, and other projects. • Develop and implement mechanisms for response analysis to determine return on investment (ROI) on selected campaigns and programs • Coordinate projects from inception to execution include the quoting, printing and delivery of marketing material • Responsible for assisting in the creative development of print and website communication following set branding and corporate graphic standards • Drive brand awareness through marketing & territory plans, discovery of new service opportunities • Use advanced analytical skills, statistical methods (collection, organization, analysis, and interpretation of the data), and software for continuous iterative exploration and investigation of past client behaviors to gain insight and drive and measure business planning and marketing programs • Identify social media trends and apply forward thinking and innovation to social programs • Write copy for monthly, day to day requests, and for marketing calendar editorial social media posts • Test and identify new ways to craft content • Take advantage of social media tools such as Hootsuite, Tweetdeck, and Bitly to manage social media marketing