Website | CEO-Direct
CEO Direct is an annual conference that conducts knowledge workshops for CEOs belonging to various industries. The event aims to facilitate direct interaction between the chief executives on a lot of topics, both economic and social. The Approach Since it involved the top brass, we knew right from the beginning that the visual language of all collaterals had to be clean and minimalistic. Nothing fancy to be designed, clearly laid down images and typo that suited systematic perusal of the website/ collateral (we had to keep in mind the target group too), usage of white space and easy on the eyes interface.
About Me
Lets Think Simple ([login to view URL]) is an independent brand communication and creative agency that plans and executes content for multi-platform media. We use research, design and visual language as tools to strenthen brand perception of businesses and organizations. We believe that right communication and great designs successfully balance both the emotional side - beauty, and the rational side - function of a brand in the context of its desired market positioning. Our unique selling proposition lies in keeping things straight and simple since communication works best that way. The name Lets Think Simple is thus, also a statement. It is an idea. A method. A call for action. Above all, it is what de fines us.
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